The new Xiaomi Mi Max 2 will be available in two
storage models: 64GB priced at CNY 1,699 (roughly Rs. 16,000) and 128GB storage
priced at CNY 1,999 (roughly Rs. 19,000). The phone will be going on sale in
China from June 1. Xiaomi claims it sold over three million of
the original Mi Max, which is headlined by its big screen. The main selling
point of the second version is a gigantic 5300mAh battery which the
company claims will last for two days per charge. It claims that the device can
charge to 68 percent in an hour and that its full capacity will give a
user up to 18 hours of watching video, or 57 hours of call time.
The all-new Xiaomi Mi Max 2, much like its
predecessor, features a massive 6.44-inch full-HD (1080x1920 pixels) display
which is yet again the biggest highlight of the smartphone. It is
powered by an octa-core Snapdragon 625 SoC clocked at 2GHz coupled with 4GB of
RAM. The Mi Max 2 comes in 64GB and 128GB inbuilt storage models. There's also
a fingerprint scanner at the back of the handset. The phone also features an IR
blaster, which the company says can act as an universal remote for televisions
and air conditions. It runs MIUI 8 based on Android Nougat. The Mi Max 2
supports a 12-megapixel rear camera with PDAF support and dual-LED flash. The
company is using a Sony IMX386 sensor with 1.25-micron pixels for better
handling of different lighting situations.
In 2016, rivals Huawei, Vivo and Oppo were among
the challengers that rose up with
competitively priced phones and strong offline distribution reach to knock
Xiaomi off the number one perch for smartphone sales in China. Lei Jun has
promised to bounce back and expand Xiaomi’s offline commerce
efforts, while he intends to continue its ‘smart device’ ecosystem
push to increase customer engagement and generate increased revenue. Indeed,
the Xiaomi CEO
recently likened his firm to U.S.
retailer Costco rather than Apple, the latter being a common comparison made in
previous years.
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